Digital Transformation Strategies for the Construction Industry



Digital transformation in companies and organizations has emerged from the need to keep up with social trends in the world. Therefore, all business sectors have been changing their paradigm. Being the construction industry one of the oldest, it is also one of the sectors that has been undergoing changes at this level.


Although the construction industry has been slower than some companies and organizations when it comes to digital transformation, many construction companies, such as Prudêncio, are turning to digital technologies to improve project management, increase transparency and collaboration and drive efficiency throughout the construction lifecycle.


In this article, we will address some digital transformation strategies for the construction industry.


Read on and discover the impact these trends could have on your business.



Digital transformation strategies for the construction industry


Digital Transformation

Digital transformation is the integration of digital technology into all areas of a company, resulting in fundamental changes in how companies operate and how they deliver value to customers.


This transformation can help construction companies become more agile, efficient and competitive. By leveraging digital technologies, construction companies can streamline processes, reduce costs and improve safety on construction sites. 


In addition, digital tools can help companies manage projects more effectively and collaborate more easily with project stakeholders. 


There are a number of digital tools and technologies that construction companies can even use to drive transformation:




Drones are an asset for the construction industry, as they help map the areas to be built or rehabilitated and assist in monitoring the projects.



3D Printing

In addition to giving projects real “life” and projection, 3D printing can be advantageous for correcting flaws in work already built.



Big Data

Big Data is the term used in Information Technology to analyze a large number of data in a short period of time, being an asset in construction, particularly when decisions have to be made. Besides, it has a number of benefits for this sector, such as cost reduction, increased work efficiency and improvements in sustainability – Prudêncio’s core business since its origin.



Augmented Reality

Augmented reality in the construction industry allows the inclusion of virtual projections in existing projects. In addition to optimizing time, money and resources, this technology increases the efficiency and accuracy of services.



Internet of Things (IoT)

By ensuring real-time monitoring of the performance of machinery and equipment used in the construction sector, this technology helps to monitor ongoing processes, predict scenarios, control stocks and assess the quality of the service and materials used. 


Taking into account the solutions presented, we can see that digital transformation in construction is based on five essential factors for companies in this sector, whose main objective is to create new business opportunities:


  • Interaction with clients;
  • Recognition of competition;
  • Data collection;
  • Innovation;
  • Attributing value.


Digital transformation is a journey, so construction companies should start small. They should identify a few key areas where digital technologies can have the greatest impact and, then, focus on new and innovative solutions.



Digital transformation in the construction industry can bring advantages on several fronts



The benefits of Digital Transformation in Construction

Digital transformation in the construction industry can bring benefits on several fronts, as has already been noted. 


Now, let’s take a closer look at three major benefits and understand what companies in the sector stand to gain from this commitment to innovation.



1. Assertiveness

Since solutions such as drones and big data allow real-time visualization and the anticipation of errors, the decisions you make will be even more assertive.



2. Safety

Because it deals with the development of infrastructure and interferes directly in people’s daily lives, this sector must seek ways to operate more assertively and, consequently, more securely


With digitalization, data storage is easier, which makes the process increasingly less dependent on manual processes and, therefore, less prone to error.



3. Economy

Technology also brings practical gains in business profits. By improving productivity and accurately calculating all necessary expenses and investments – and with more accurate reportingwaste is reduced, profits increase and savings are guaranteed.


The construction industry is ready for digital transformation. By adopting new technologies, companies in this area can streamline their operations and improve communication


The end result of this investment will always be positive and satisfying, especially if you want your business to remain competitive in today’s economy.



The construction industry is shaping up to digitalization trends



Get in touch with us

The construction industry is increasingly shaping itself to digitalization trends, in order to offer solutions that respond more effectively to emerging challenges.


Did you know that, with Prudêncio, you can plan a waterproofing project, work with a specialized team and know-how that ensures a safe and functional space to apply all your ideas?


With commitment, attention to detail and focus on innovation, at Prudêncio we present specialized solutions, which are effective in the long term and customized to each situation.


Contact us, without any commitment!

CONTACT US Are you a customer, supplier or a talented professional? Talk to us!